Josh Noel

Josh Noel is the author of "Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch and How Craft Beer Became Big Business" and writes about travel and beer for the Chicago Tribune.

The back cover

Wrangling quotes for the back cover of a book — blurbs, as they’re called — is a wrinkle of book writing that strays far from what inspired the project. It's more akin to marketing. But it becomes hugely necessary, an orgy of praise to hopefully gleam a little brighter in a torrent of 21st century distractions.

Read More